Formula E
Formula E
24 Apr
Next event in
12 days
R
Valencia ePrix II
25 Apr
Next event in
13 days
R
Monaco ePrix
08 May
Next event in
26 days
R
Marrakesh ePrix
22 May
Next event in
40 days
05 Jun
Next event in
54 days
R
Santiago ePrix II
06 Jun
Next event in
55 days

Formula E can be “important platform” for US manufacturers

Formula E can be an “important platform” for major American car manufacturers to showcase their “almost unthinkable” decision to move to an all-electric road car line-up.

Formula E can be “important platform” for US manufacturers

Last month, Jaguar announced plans to become an electric-only brand by 2025, five years ahead the UK government’s ban on the sale of new petrol and diesel cars.

This boosts the likelihood of Jaguar remaining in Formula E by committing to the Gen3 regulations in time for the 31 March manufacturer registration deadline.

Bentley will also adopt a fully electric range by 2030 and is known to be evaluating a Formula E programme that would place it alongside fellow Volkswagen Group member Porsche on the grid during the Gen3 era starting in 2022-23.

Major American manufacturers Ford and General Motors have also launched similar plans to consolidate around EVs and a “zero-emissions future”.

Formula E chief executive officer Jamie Reigle told Motorsport.com that these marques entering the championship will enable them to “showcase that shift” and "meet their deadlines".

He said: “Jaguar have made a pretty material announcement in terms of their commitment to shift the brand to be fully electric by 2025. Does that guarantee that they'll continue in Formula E? It doesn't.

“Does it mean that we believe the championship would be a great platform for them to showcase that shift and to meet that deadline? Absolutely.

“The one that really surprised me was General Motors. When you look at the types of cars they sell, it's more trucks.

“For them to come out and say by 2035 they're going to shift to effectively a fully electric fleet… these are big signals.

“When I see those announcements, these were almost unthinkable two years ago. I feel really good about where [Formula E] is as a consequence.”

Read Also:

GM will have exposure in the inaugural season of Extreme E, of which Formula E is a shareholder, through its partnership with the Chip Ganassi team.

It will run with an Odyssey 21 E-SUV with bodywork customised to resemble the forthcoming all-electric Hummer.

Reigle added: “There's a reason that Ford have come out and said they're going to shift to electric in Europe by 2030. There's a reason GM have done that in the United States.

“It's not because they suddenly woke up and said, 'I really care about the environment and that's my primary motivation'.

“It's because they look at the imperative for their business, and they look at the next 20-30 years of how people are going to be getting around.

“The reality is people are going to be buying a lot more electric cars. That sounds obvious, but that wasn't the consensus even 18 months ago. The manufacturers recognise that.

“We have some [in Formula E] who are very visionary in that have been committed already.

“There are others who haven't started to make that shift, but we can be really important platform [for them].”

shares
comments

Related video

Formula E's Gen3 rules will provide "step change"

Previous article

Formula E's Gen3 rules will provide "step change"

Next article

Dutch government ministers back Eindhoven Formula E bid

Dutch government ministers back Eindhoven Formula E bid
Load comments

About this article

Series Formula E
Author Matt Kew
What Nissan's commitment to Gen3 reveals about Formula E's future Prime

What Nissan's commitment to Gen3 reveals about Formula E's future

Formula E's Gen3 era grid continues to take shape, after Nissan opted to commit to the series for another four years. Nissan's global chief operating officer explains why it has thrown its lot in with FE while other high-profile marques have decided to call it quits.

Formula E
Mar 24, 2021
Why the new Formula E season got off to such a controversial start Prime

Why the new Formula E season got off to such a controversial start

With the new Formula E season belatedly getting underway in Saudi Arabia, the championship appeared to try to make up for lost time with an overspill of action and controversy on and off the track. While some talking points could have serious repercussions, it was an explosive opener for many reasons.

Formula E
Mar 1, 2021
The eight major plotlines to watch in Formula E 2021 Prime

The eight major plotlines to watch in Formula E 2021

The delayed 2020-21 Formula E season gets underway this week with a double-header in Saudi Arabia. The testing times were too close to call a favourite, but that's not the only area of interest to follow as the championship enters a crucial year

Formula E
Feb 25, 2021
Why Formula E's 2021 season will be a crucial litmus test Prime

Why Formula E's 2021 season will be a crucial litmus test

As off-track politics threatens to overshadow events on it, the upcoming Formula E season is perhaps its most important since the championship's inception. And that's a shame, given that the focus should be on what promises to be its closest title fight yet.

Formula E
Feb 24, 2021
How Mercedes and Porsche can avoid a difficult second FE album Prime

How Mercedes and Porsche can avoid a difficult second FE album

Mercedes and Porsche compete to win and have done so across the board: in Formula 1, sportscars, the Dakar Rally and endurance road races - even working together to break land speed records. Next in the crosshairs is the Formula E teams' championship crown.

Formula E
Feb 17, 2021
What Formula E must do for McLaren to act on its attraction Prime

What Formula E must do for McLaren to act on its attraction

News that McLaren is formally considering a Formula E move is a much-needed boost for a series that took some punches at the end of 2020. But to allay any doubts that Zak Brown may have, FE must take action on its biggest potential stumbling block

Formula E
Jan 11, 2021
Why BMW and Audi have pulled the plug on Formula E Prime

Why BMW and Audi have pulled the plug on Formula E

BMW and Audi shocked the Formula E fraternity by announcing their departures at the end of the 2020-21 season. Overnight, the championship has been dealt something of a "wake-up call" - including questions about its relevance to manufacturers.

Formula E
Dec 3, 2020
What we learned from Formula E's Valencia test Prime

What we learned from Formula E's Valencia test

There was no shortage of intrigue surrounding Formula E's pre-season test at the Circuit Ricardo Tormo in Valencia, dominated by talk of Audi's impending exit. But it still served to whet appetites for the start of another competitive season in January

Formula E
Dec 2, 2020