Ferrari discussing new F1 deal despite dropping Mission Winnow logos

Ferrari Formula 1 boss Mattia Binotto says talks with tobacco giant Philip Morris International over a new sponsorship deal are ongoing despite dropping the Mission Winnow logos for EU races.

Ferrari discussing new F1 deal despite dropping Mission Winnow logos

PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.

But after PMI launched its Mission Winnow initiative with a view to a non-tobacco future in 2018, Ferrari ran with Mission Winnow sponsorship on its cars, as well as becoming the title sponsor starting in 2019.

The Mission Winnow branding has been used on and off since then depending on where races are being held amid PMI’s desire to avoid creating controversy over tobacco advertising laws. The logos were not used at all through the shortened 2020 season, but returned with a vibrant green design on the engine cover of the Ferrari SF21 car.

It was announced ahead of last weekend’s French Grand Prix that the Mission Winnow logos would not be used at any of the upcoming races in the EU, nor at the British Grand Prix in July.

Read Also:

But Ferrari team principal Binotto denied that this was a sign that the relationship with PMI was coming to an end, saying he did not think there was “any relation between the two”.

“If you look as well at last year's or previous years, there were races where we are not having to logo on the car,” Binotto said. “That was down to the regulations of various countries, and we are simply trying to respect it as we did in the past and still do today.”

Ferrari’s existing sponsorship agreement with PMI expires at the end of this year, but Binotto said that talks were already underway over a new contract.

“You’re right, the contract is finishing by the end of the year,” Binotto said. “But we have discussions ongoing with PMI which has been a very strong and close partner for us for many, many years, and the relationships are good.

“So how it will be concluded, I think we will see in the next months.”

shares
comments

Related video

Can Red Bull really win anywhere now it’s toppled a Mercedes F1 stronghold?
Previous article

Can Red Bull really win anywhere now it’s toppled a Mercedes F1 stronghold?

Next article

Hamilton: Defending harder against Verstappen was "pointless"

Hamilton: Defending harder against Verstappen was "pointless"
Load comments
The factors that could negate Red Bull's practice gap to Mercedes Prime

The factors that could negate Red Bull's practice gap to Mercedes

Mercedes led the way in practice for Formula 1’s first race in Jeddah, where Red Bull was off the pace on both single-lap and long runs. But, if Max Verstappen can reverse the results on Saturday, factors familiar in motorsport’s main electric single-seater category could be decisive in another close battle with Lewis Hamilton...

Why Norris doesn’t expect Mr Nice Guy praise for much longer Prime

Why Norris doesn’t expect Mr Nice Guy praise for much longer

Earning praise from rivals has been a welcome sign that Lando Norris is becoming established among Formula 1's elite. But the McLaren driver is confident that his team's upward curve can put him in the mix to contend for titles in the future, when he's hoping the compliments will be replaced by being deemed an equal adversary

Formula 1
Dec 2, 2021
What Ferrari still needs to improve to return to F1 title contention Prime

What Ferrari still needs to improve to return to F1 title contention

After a disastrous 2020 in which it slumped to sixth in the F1 constructors' standings, Ferrari has rebounded strongly and is on course to finish third - despite regulations that forced it to carryover much of its forgettable SF1000 machine. Yet while it can be pleased with its improvement, there are still steps it must make if 2022 is to yield a return to winning ways

Formula 1
Dec 2, 2021
How F1 teams and personnel react in pressurised situations Prime

How F1 teams and personnel react in pressurised situations

OPINION: The pressure is firmly on Red Bull and Mercedes as Formula 1 2021 embarks on its final double-header. How the respective teams deal with that will be a crucial factor in deciding the outcome of the drivers' and constructors' championships, as Motorsport.com's technical consultant and ex-McLaren F1 engineer Tim Wright explains.

Formula 1
Dec 1, 2021
How getting sacked from Benetton made Mercedes' Allison Prime

How getting sacked from Benetton made Mercedes' Allison

He’s had a hand in world championship-winning Formula 1 cars for Benetton, Renault and Mercedes, and was also a cog in the Schumacher-Ferrari axis. Having recently ‘moved upstairs’ as Mercedes chief technical officer, James Allison tells Stuart Codling about his career path and why being axed by Benetton was one of the best things that ever happened to him.

Formula 1
Nov 28, 2021
The remarkable qualities that propelled Kubica’s F1 comeback Prime

The remarkable qualities that propelled Kubica’s F1 comeback

It’s easy to look at Robert Kubica’s second Formula 1 career and feel a sense of sadness that he didn’t reach the heights for which he seemed destined. But as Ben Anderson discovered, performance and results are almost meaningless in this context – something more fundamental and incredible happened…

Formula 1
Nov 27, 2021
The humbling changes Ricciardo made to deliver for McLaren Prime

The humbling changes Ricciardo made to deliver for McLaren

From being lapped by his own teammate in Monaco to winning at Monza, it’s been a tumultuous first season at McLaren for Daniel Ricciardo. But, as he tells STUART CODLING, there’s more to the story of his turnaround than having a lovely summer holiday during Formula 1's summer break...

Formula 1
Nov 26, 2021
The potential benefits of losing the F1 constructors' title Prime

The potential benefits of losing the F1 constructors' title

As the battle continues to rage over the F1 2021 drivers' championship, teams up and down the grid are turning their attentions to the prize money attributed to each position in the constructors' standings. But F1's sliding scale rules governing wind tunnel and CFD use will soften the blow for those who miss out on the top places

Formula 1
Nov 25, 2021