Norris feels he found balance between joker and serious on social media

Lando Norris believes he has found the right balance on social media after working to come across as less of a joker after his rookie Formula 1 season.

Norris feels he found balance between joker and serious on social media

Norris made his F1 debut in 2019 with McLaren and immediately stood out for fans with his entertaining social media channels, regularly posting memes and fun content.

But Norris said ahead of last season that he wanted to try and become a bit more serious after worrying that making light of bad weekends could be taken the wrong way and lead to questions about his dedication. 

Read Also:

Norris also revealed earlier this year that he no longer posts to his own Twitter account in order to take a step back from social media.

The British driver has made an impressive start to the 2021 season, recording three podium finishes and only once crossing the line outside of the top five. He lies third in the drivers' standings heading into the second half of the year.

Norris felt it was "definitely" a challenge to find the sweet spot between being appealing to young fans and seeming more grown up.

"A bit of that was reassurance and confidence from what I see on social media and stuff, just trying to be a better person and allow people to support me and like me," Norris said of his approach to social media.

"I don't want people just to see me as a joker or a guy who doesn't take things seriously, because that's not who I am. I just wanted to show them that I do put in effort, I do work very hard to do better and get the results I'm getting at the moment.

"It doesn't come for free. And I just wasn't very good at showing that side of it. I feel like I've showed a bit more of it over the last year and a half or so.

"A bit of it was just for myself, it made me feel better, and allow people to see me for who I am, not just a joker. People just like to post those photos and videos and stuff because it makes people laugh, that's what people love to see. You aren't as interested in seeing hard work and things like that.

"But it also gives people a good perception of who you are as a person and that was important to me. So I changed it for personal reasons."

Norris has been particularly prolific interacting with fans through the streaming platform, Twitch, where he regularly broadcasts gameplays. He has also formed a new brand called Quadrant along with a number of high-profile gaming streamers.

"I love having the fan base that I have on Twitch and this young generation," Norris said.

"But I also want to be accessible and be a guy that the older generation support, because they see me more grown up - a grown guy that just wants to do well, rather than just a funny guy that's immature and things like that, which I'm not.

"A lot of it is finding that balance for personal reasons, but also for the bigger picture and for my hard work."

shares
comments
Red Bull's F1 assault has eased pressure on Mercedes, says Wolff

Previous article

Red Bull's F1 assault has eased pressure on Mercedes, says Wolff

Next article

Qatar closing on November slot for F1 2021 calendar

Qatar closing on November slot for F1 2021 calendar
Load comments
The other notable Monza escape that F1 should learn from Prime

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix clash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences.

How Monza only added more questions to F1's sprint race conundrum Prime

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Prime

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021
The "forced break" that was key to Ricciardo's Monza excellence Prime

The "forced break" that was key to Ricciardo's Monza excellence

OPINION: Daniel Ricciardo has long been considered one of Formula 1's elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he's recovered to banish those memories with a famous Monza win – built on a critically important foundation

Formula 1
Sep 14, 2021
Italian Grand Prix driver ratings Prime

Italian Grand Prix driver ratings

Two drivers produced faultless performances as, for the second year in a row, Monza threw up an unpredictable result that left many to rue what might have been

Formula 1
Sep 13, 2021
Why Ricciardo would have won without Verstappen/Hamilton crash Prime

Why Ricciardo would have won without Verstappen/Hamilton crash

The clash between Max Verstappen and Lewis Hamilton was the major flashpoint the 2021 Italian Grand Prix will be remembered for. Yet by this point, race leader Daniel Ricciardo had already done the hard work that would put him in position to end his and McLaren's lengthy win droughts, on a memorable afternoon in Monza

Formula 1
Sep 13, 2021
Why Italian GP success is on for McLaren even if Verstappen dominates Prime

Why Italian GP success is on for McLaren even if Verstappen dominates

For the second time in 2021, McLaren will line up for the start of a grand prix from the first row. It knows it has the chance of "glory" if things go well for Daniel Ricciardo and Lando Norris at the start of the 2021 Italian Grand Prix, but even if they just maintain their grid positions, signs from the rest of the Monza weekend suggest success is very possible for Formula 1's other orange army

Formula 1
Sep 12, 2021
How Formula 1 has made itself unattractive to new teams Prime

How Formula 1 has made itself unattractive to new teams

OPINION: The Formula 1 cost cap has been billed as a saviour to several teams and helped to guarantee their viability for investors. But there already exists another mechanism that effectively had the same purpose, and serves as a strong deterrent for those with the means to go it alone in setting up a new team

Formula 1
Sep 10, 2021