Aston Martin name brings "pressure and expectation" - Stroll

Racing Point Formula 1 team owner Lawrence Stroll says that the planned change to the Aston Martin identity in 2021 will bring "pressure and expectation".

Aston Martin name brings "pressure and expectation" - Stroll

Stroll's involvement in Aston Martin was first announced in January, but the formalities of his investment were only completed this week.

The renaming of Racing Point is at the heart of his future marketing strategy that he has laid out for the British sportscar manufacturer, and Stroll sees it an opportunity for the Silverstone team to take a step forward.

"The group of men and women at Silverstone are true racers and their determination and spirit is one of the main reasons I invested in the Formula 1 team," he said.

"After 30 years, they deserve this opportunity to represent this legendary brand. We are continuing to invest in the team to give everybody the resources required, and we will see the benefit of those efforts this year as Racing Point.

"With the Aston name comes more pressure and expectation. We will need to be competitive from the outset. But I have no doubt the team at Silverstone will rise to the challenge and do the Aston Martin name proud."

He added: "A brand with the pedigree and history of Aston Martin needs to be competing at the highest level of motorsport. I think it's the most exciting thing that's happened in recent memory in F1 and it's incredibly exciting for all stakeholders in the sport, especially the fans. I can't think of a better name for an F1 team.

"The global spotlight of F1 is second to none, and we will leverage this reach to showcase the Aston Martin brand in our key markets."

Read Also:

Stroll said that the team has had to adjust to the restrictions imposed during the COVID-19 outbreak.

"I don't think there is any area of life or business that hasn't been touched by this devastating pandemic and the racing community is certainly adapting as best it can.

"Of course, as racers, we are all very frustrated not to be competing, but we all understand the bigger picture in this global fight and so we stay at home. The team is also supporting Project Pitlane to help accelerate the production of ventilators.

"In the meantime, we can rely on video conferences to keep our plans for 2020 and 2021 moving forward. I am committed to F1 with a long-term vision and this is just a temporary pause in the journey."

shares
comments
Williams slump not because it doesn't have 'Pink Mercedes'

Previous article

Williams slump not because it doesn't have 'Pink Mercedes'

Next article

The dynamic F1 has been missing for a decade

The dynamic F1 has been missing for a decade
Load comments
The squandered potential of a 70s F1 underdog Prime

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says Stuart Codling.

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Prime

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix clash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences.

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Prime

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Prime

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021
The "forced break" that was key to Ricciardo's Monza excellence Prime

The "forced break" that was key to Ricciardo's Monza excellence

OPINION: Daniel Ricciardo has long been considered one of Formula 1's elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he's recovered to banish those memories with a famous Monza win – built on a critically important foundation

Formula 1
Sep 14, 2021
Italian Grand Prix driver ratings Prime

Italian Grand Prix driver ratings

Two drivers produced faultless performances as, for the second year in a row, Monza threw up an unpredictable result that left many to rue what might have been

Formula 1
Sep 13, 2021
Why Ricciardo would have won without Verstappen/Hamilton crash Prime

Why Ricciardo would have won without Verstappen/Hamilton crash

The clash between Max Verstappen and Lewis Hamilton was the major flashpoint the 2021 Italian Grand Prix will be remembered for. Yet by this point, race leader Daniel Ricciardo had already done the hard work that would put him in position to end his and McLaren's lengthy win droughts, on a memorable afternoon in Monza

Formula 1
Sep 13, 2021
Why Italian GP success is on for McLaren even if Verstappen dominates Prime

Why Italian GP success is on for McLaren even if Verstappen dominates

For the second time in 2021, McLaren will line up for the start of a grand prix from the first row. It knows it has the chance of "glory" if things go well for Daniel Ricciardo and Lando Norris at the start of the 2021 Italian Grand Prix, but even if they just maintain their grid positions, signs from the rest of the Monza weekend suggest success is very possible for Formula 1's other orange army

Formula 1
Sep 12, 2021