Elliot Sadler adds new sponsor

Sadler inks sponsor for Charlotte CHARLOTTE, N.C. (May 20, 1998) Diamond Ridge Motorsports announced that Ocean Pacific Apparel and Tower Clothing will serve as the primary sponsor of the No. 92 Chevrolet driven by Elliott Sadler for the ...

Elliot Sadler adds new sponsor
Listen to this article

Sadler inks sponsor for Charlotte

CHARLOTTE, N.C. (May 20, 1998) Diamond Ridge Motorsports announced that Ocean Pacific Apparel and Tower Clothing will serve as the primary sponsor of the No. 92 Chevrolet driven by Elliott Sadler for the Coca-Cola 600 at Charlotte Motor Speedway. The race is the NASCAR Winston Cup Series debut for Sadler, who is a regular in the NASCAR Busch Series.

Ocean Pacific Apparel, based in Irvine, Calif., was developed in 1972 by San Diego surfer Jim Jenks. The world famous "Op" label started receiving notoriety after Jenks developed a pair of shorts that were considered both durable and comfortable by his peers. Jenks embroidered "Op" on the left leg of the garments and delivered them personally to surf shops up and down the coast.

"Ocean Pacific Apparel, much like NASCAR, has very grass roots origins and is a company with which Diamond Ridge Motorsports is proud to be associated," said Gary H. Bechtel, owner of Diamond Ridge Motorsports. "NASCAR has crossed the continent with events from Maine to California and Ocean Pacific apparel is recognized from the Atlantic to Pacific oceans. We believe it is very fitting to have a transcontinental sponsor involved in the fastest-growing sport.

"To be able to announce a primary sponsorship for one of NASCAR's most prestigious events is a great opportunity for Diamond Ridge Motorsports and Elliott Sadler. Although it is presently a one-race sponsorship, there is a mutual commitment by both parties to continue an active dialog regarding Elliott's remaining four NASCAR Winston Cup races scheduled in 1998 along with discussions about Sadler's full-time Winston Cup program in 1999, 2000 and 2001."

Sadler, who is currently fifth in the NASCAR Busch Series standings, will be making his first run in a NASCAR Winston Cup Series event. The Emporia, Va., native says he is excited and anxious about his big debut.

"Winston Cup racing has always been a dream of mine and the opportunity is finally here," Sadler said. "The Coca-Cola 600 is a huge event and having primary sponsors like Ocean Pacific and Tower Clothing associated with us makes this occasion even more special. This is an awesome deal for Diamond Ridge Motorsports and the No. 92 Winston Cup team."

Sadler, 23, finished the 1997 season fifth in the final standings, with three wins, six top-fives, 10 top-10s and four poles. In 1998, he has posted a win at Bristol Motor Speedway in March and captured the top starting spot at Texas Motor Speedway less than one week later. He is considered one of NASCAR's young rising stars -- something which caught the eye of Ocean Pacific and Tower Clothing.

"NASCAR is quickly becoming the place where corporate America wants to be, including Ocean Pacific Apparel," said Jim Stark, president of Rays Apparel, Inc. "Elliott Sadler is a magnetic, young driver and he fits our niche market. We are very proud and excited about the opportunity to be associated with one of NASCAR's young stars."

Source: NASCAR Online

shares
comments
Fontana Results
Previous article

Fontana Results

Next article

Hamilton Knows The Winston

Hamilton Knows The Winston
The ex-F1 driver taking on NASCAR with a new team Prime

The ex-F1 driver taking on NASCAR with a new team

Saddled with uncompetitive Minardi machinery, Tarso Marques didn't manage to score points in his three partial seasons of Formula 1. But now the Brazilian has the chance to show what he can do in NASCAR, and explains the story of his comeback with new Cup Series entrant Team Stange

NASCAR Cup
Apr 13, 2022
The early benefits and challenges of NASCAR's Next Gen car Prime

The early benefits and challenges of NASCAR's Next Gen car

NASCAR’s new stock car generation is encouraging an influx of fresh blood into its top tier. But there are concerns that parts are in short supply as the entire paddock tries to build up stocks at the same time

NASCAR Cup
Feb 22, 2022
How Penske's rookie sensation opened NASCAR's new era in style Prime

How Penske's rookie sensation opened NASCAR's new era in style

After holding his nerve and hip-checking his teammate on the run to the line, Austin Cindric made a perfect start to life as a full-timer in the NASCAR Cup Series by winning the Daytona 500. Here's how the Penske Ford man emerged first across the line in the first points-scoring race for the much-anticipated Next Generation cars

NASCAR Cup
Feb 21, 2022
Six key themes to follow in the 2022 NASCAR Cup season Prime

Six key themes to follow in the 2022 NASCAR Cup season

There are plenty of uncertainties ahead of the 2022 NASCAR Cup season as an all-new fleet of cars take to the track for the first time. Ahead of this weekend's Daytona 500, our experts explain what you need to know

NASCAR Cup
Feb 17, 2022
How NASCAR had to learn a harsh lesson ahead of Next Gen arrival Prime

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

The NASCAR Cup kicks off with the Daytona 500 this weekend, but a major engine overhaul and a subsequent mountain of work has been required to be ready for the arrival of the Next Gen cars.

NASCAR Cup
Feb 16, 2022
How Larson took the long way round to NASCAR Cup glory Prime

How Larson took the long way round to NASCAR Cup glory

From villain to hero, Kyle Larson had to reach his lifelong goal the hard way and go through a very public shaming after a ban for using a racial slur, but his talents shone long before his name grabbed the headlines...

NASCAR Cup
Nov 10, 2021
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021